Lesson: Become your customer's customer

To Mike McDerment, founder of Toronto-based online billing company FreshBooks, good business is all about relationships. And supporting a client's business is one of the best ways to build up that relationship. So instead of shopping around for a copy writer or web development team, Freshbooks turns to its customers that work in those fields to do the job. "It further deepens our relationship with our customers and leads to future customer referrals," he says.

Mike McDerment, founder of online billing company FreshBooks at the mesh Web conference in Toronto.

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Use the Internet to further your reach	Tap underserved markets	Expand without expanding your costs	Become your customer's customer	Profit from your own expertise

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