Lesson: Profit from your own expertise

You know your business inside and out, so why not use that knowledge to start a side business in consulting? Consulting typically has low start-up costs and can be a great source of inexpensive cash flow. Just ask Victor Cheng, founder of Bookmercial Productions, a book writing and publishing shop in San Francisco. To augment Bookmercial's revenues, Cheng utilizes his former career as a consultant at McKinsey & Company. Now, he regularly provides marketing and management consulting services to small businesses — both in the book business and beyond.

Victor Cheng, founder of Bookmercial Productions, a book-writing publishing company in San Francisco who also consults with small businesses.

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Use the Internet to further your reach	Tap underserved markets	Expand without expanding your costs	Become your customer's customer	Profit from your own expertise

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