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November 13, 2008

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AMID WIDESPREAD LAYOFFS and other financial cutbacks, throwing a lavish holiday party or spending top dollar on year-end gifts for your employees — even if you can afford to do so — may seem, well.... frivolous.

“If your employees are living paycheck to paycheck and you give them a box of chocolates to show your appreciation, expect some employees to chafe,” says Paul J. Rauseo, managing director of George S. May, a small-business management consulting firm in Chicago. “These people are struggling to put gas in their tanks right now. The last thing they may need is chocolate.” The same applies to clients as well, he adds. “Instead of giving gifts that may be viewed as impractical or insensitive, think about what it is they could really use.”

Of course, it was a difficult year for many businesses, as well. Properly showing your appreciation for employees during the holiday season not only needs to be tasteful, but also affordable. Here are six budget-conscious — and appropriate — gift ideas to consider:

Performance-based bonuses

“A lot of businesses are using the tough economy as an opportunity to unroll a pay for performance plan,” says Rauseo. Instead of offering blanket bonuses to everyone, Rauseo suggests linking employee bonuses to positive year-end reviews. Bob Fifer, president of Fifer Associates, a business management consultancy in Great Falls, Va., says it's also a good idea to structure bonuses around the company’s needs. If costs are too high, for example, offer bonuses to employees who cut the most fat from the firm, he says.

Stock options

Offering stock options come bonus time is another way cash-strapped employers can reward employees without taking too much of a financial hit. However, Fifer warns, this gift may be tantamount to a lump of coal if the stock market keeps plummeting. If you go this route, keep in mind that the same performance-based rules should apply.

Nonfrivolous gifts

While it’s never a good idea to skimp on clients or top-performing employees, times like these merit more subdued gifts, Fifer says. Providing discounts, coupons or gift cards for the company's products or services in lieu of expensive gift baskets or monogrammed letter openers may be more valued gift substitutes this year, he says.

If your annual year-end gift is a favorite among clients or employees, but you can't afford it this year, make sure you provide a reason for the switch, says Fifer. “Times are tough for everyone. No one is going to begrudge you that,” he says.

Donations

Instead of spending $50 on fruit baskets for top clients, some business owners offer to donate all or part of that money to a charity that fits in with the recipient’s or the firm’s area of interest, says Julie Welch, a financial planner and accountant in Kansas City, Mo. A physician might donate to international medical relief organization, Doctors Without Borders or a client with an interest in conservation might donate to the National Fish and Wildlife Foundation. Not only will you appeal to your client and give to a good cause, but your company can also take a tax deduction for the donation.

You can also purchase gift cards that allow employees to choose which charity to donate to. Visit web sites like GlobalGiving, TisBest and Charity Gift Certificates, which offer prescreened lists of charities. Other organizations, such as Network for Good and JustGive, offer lists of more than one million federally registered nonprofit groups. (Keep in mind that that these organizations may levy a transaction fee and a credit-card fee.)

Pared-down holiday parties

Instead of throwing a lavish holiday party, which can easily set a company back thousands of dollars, host a potluck dinner at an employee's (or your own) home instead, suggests Rauseo from George S. May. Or, for companies with too many employees to squeeze into one living room, look for facilities that allow you to bring your own food and aren’t costly to rent. Also, do away with the open bar, says Fifer.

Of course, employers could also scrap the holiday party altogether, says Fifer. Instead of spending all that money on one night of morale building, keep half of your budget in the company's coffers and give the other half to employees as their year-end gift. “Cash is after all the purest motivator,” he says.

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Last 1 Comment

	Lisa P.	Posted: 12:37 AM On November 15, 2008
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