Saturday November 21, 2009

smSmallBiz.com - SmartMoney's Small Business Site

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10 Advertising Words to Avoid in 2009
Shun meaningless words like 'a lot' and 'guarantee' in your copy. It'll help you out a lot -- we guarantee it.
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ralph Posted: 9:44 PM On May 2, 2009
words that are complicated altho glamorous cannot convey the goal. simple words can get to the point rather than using words that your professors use in the classroom only.
Maddy Posted: 7:50 AM On January 13, 2009
Couldn't agree more than with Ved.

The key koncept I'm always striving for is <a href='http://en.wikipedia.org/wiki/KISS_principle'>KISS</a>, that have always worked for me when making effective campaigns.
Dennis Posted: 1:27 PM On January 7, 2009
Good column. There is a new word that politicians are already over-using, 'shovel-ready.' It's supposed to imply a public project that is ready to go with a minimum of wasted time and money. But to me, it is a warning to get my shovel ready to get rid of all the bullcrap that is about to come my way. Fortunately, there is little risk of this term becoming overused in consumer copy. We're too busy shoveling away the 'frees, guarantees, and once in a lifetime opportunkities.'
Ved Posted: 1:14 AM On December 29, 2008
Good Article with Lot of Knowledge in it. It saves money by removing unnecessary words from the advertisement and saves the time of the Customer/Consumer of our products.

Article can be easily Related to the Concepts of KISS (Keep it Simple and Straight forward) and New innovations.

Ads should always mean only one meaning, as customers don't have time to think and rethink on the same ad line and get to the proper meaning in it
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