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How to Attract Elderly Clients
I run a non-medical companion care company. While I have no problem getting caregivers to work for me, getting in-home clients to use our services is a constant challenge. Do you have any suggestions for how I might obtain more clients?
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Reece Franklin, MarketSmarts Senior Communications Posted: 7:52 PM On May 12, 2009
I've known Liz for a year now, and she's right on about networking.

Here in Southern California we have over 30 networking groups for the senior industry professionals. Philly they might not have that many, but probably has several. Sheila should go to several of the meetings, bring her marketing materials, and target at least 3 top referral agencies. Those people are the ones with their ears to the ground, and are looking for placement for their clients. Prior to assisted living, most families, and referral agencies believe the best place to care for the person in the home.

So if Sheila can connect with several agencies,she should strike a deal to give them a commission when a referral turns into a paying client.

And if there are only a few networking groups, specifically for the industry, she should start one.

Reece Franklin
www.IncreaseYourCensus.com
Fox Business - Small Business