Saturday November 21, 2009

smSmallBiz.com - SmartMoney's Small Business Site

comments


The Cost (and Payoff) of Investing in Social Media
Savvy entrepreneurs are looking to social media as another way to market their businesses.
(read more)
Add Comment
Display Name

Comment

Please enter the characters shown below:


 
Monique Terrell Posted: 4:08 PM On July 4, 2009
The cost of social media can vary based on the approach you choose take. From DIY, hiring a staff person or contracting out to a social media firm will help you determine the cost factor.

One very important factor to consider is with the DIY option. It can be very appealing but you must consider what your time is worth and should you be spending that time on other business areas.

I would encourage businesses to investigate the contracting option or hiring an internal staff person who can focus their time on these efforts to maximize the payoff. And what is the payoff? That in itself is a whole other topic.

Monique Terrell, Owner & Social/New Media Strategist
Sparkle Internet Image Solutions
THE Virtual Marketing Companhy
Fox Business - Small Business