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profiles: Starting Up: 5 Best Businesses to Be in if Stimulus Plan Passes

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Starting Up: 5 Best Businesses to Be in if Stimulus Plan Passes

January 29, 2009

FROM TAX breaks to public-works projects, President Obama’s economic-stimulus package contains a number of measures to help struggling businesses recover from the worst economic downturn in decades.
 
The bill, which was passed by the House of Representatives Wednesday and awaits approval by the Senate, promises to allocate $110 billion toward new tax breaks for businesses between 2009 and 2010, according to Moody’s Economy.com. But tax savings isn't the only perk that small-business owners can take advantage of: Another $550 billion is earmarked for new projects, injecting money into everything from health care and education initiatives to infrastructure projects, such as modernizing roads, bridges and mass transit systems. There will also be billions set aside for alternative-energy production and other environmentally-friendly projects like constructing green buildings.

Even though some expect the stimulus package to get passed as early as mid-February, the Congressional Budget Office doesn’t expect much spending to begin until 2010. That means savvy small-business owners , even those who don’t already work in industries that stand to benefit -- such as alternative energy, construction and housing -- have time to get positioned to profit, says Bill Reichert, managing director for Palo Alto, Calif.-based venture-capital firm Garage Technology Ventures.

We checked in with small-business experts from the entrepreneurial research organization Ewing Marion Kauffman Foundation, Garage Technology Ventures and commercial lender KeyBank, as well as small-business consultants to see where they think opportunities lie. Here's what they say are the five of the best businesses to be in now:

Alternative Energy Equipment Installers 

The Obama administration hopes to double the production of alternative energy over the next three years. To do so, it has earmarked $50 billion in the stimulus plan. That could prove to be a sizable windfall for companies that make solar panels or wind turbines. However, the barrier to entry is likely too high for most small businesses, says Reichert. “The best [and easiest] way to get into something like solar is to be in the business of installing solar panels,” he says. While big alternative energy installers such as SolarCity and Akeena Solar already cover much of the country, there are regions where these companies don't already have a presence. And in the coming years, there will likely be plenty of work to go around, he says. 

Education Information Technology

“There will be a boon in educational [information technology] systems,” says Thom Ruhe, the director of entrepreneurship at the Kauffman Foundation, based in Kansas City, Mo. In particular, he sees opportunities for those who can improve the way students learn and communicate, whether it be through educational software or wiring classrooms for Internet access. After all, he says, “people still use phone chains on snow days.” If the stimulus plan passes, child-care centers, school districts and universities will receive a $140 billion boost. In the bill that the House passed Wednesday, $79 billion will be spent on helping states avoid cutting educational programs, among other things.

Health Care Technology 

Early in his campaign, Obama called for greater transparency of health-care information and costs. As the president seeks to make his goal a reality, companies that, say, host web sites that allow consumers to compare the cost of procedures or doctors' visits could stand to benefit, says Anthony D. Begando, CEO of Tenon Consulting Solutions, a small business consulting firm in Alpharetta, Ga.  “Consumers are going to want to understand more about the costs behind providing medical services,” he says.

Jobs Training 

One of the primary goals of the stimulus plan is to create or save between 3 million and 4 million jobs by 2010 -- and someone’s got to train them, says Reichert from Garage Technology Ventures.  Those who want to start a business training workers how to retro-fit buildings and homes for energy efficiency,  for example, probably won't have a hard time finding funding, he says. Demand should increase as companies hire more specialized workers to fulfill the government's goals.

Professional Services 

“I don’t care what industry you’re in, there are a number of opportunities out there for professional services firms,” says Maria C. Coyne, executive vice president of KeyBank in Cleveland who focuses on small-business issues. (Professional services can include everything from financial-planning advice from a certified financial planner to strategic plans for improving productivity from a business consultant.) As the government attempts to revamp how it handles everything from health care to Wall Street, professional advice will be in high demand, she says. Accountants, consultants and attorneys -- especially those in real estate -- will be in particularly good shape to weather the downturn. “The work might not be pretty, but at least they’ll be busy,” she says.

Other recent Starting Up columns:

* Starting Up: Businesses Aim to Reap Inaugural Rewards
* Starting Up: Small Businesses Face State Tax Hikes

("Starting Up," a weekly column written by Diana Ransom for smSmallBiz.com, follows entrepreneurs through the early stages of launching a business. Write to her at dransom@smartmoney.com.)

Last 4 Comments
Business Professional Posted: 12:45 PM On June 12, 2009
The best businesses to be in are the businesses that are thriving with or without a government bailout! For more FREE information go to freewebsite.greatcareerplan.com
As seen, through these glasses Posted: 8:47 PM On March 11, 2009
Whoa! Lets not get into the name-calling and finger pointing. Lets clean up our own house before condemning someone else. Through these glasses, I see the corruption of the upper-white eschelon as being the cause of any financial misfortunes. Greed comes in all colors, especially white.


Our society has taught us that we 'deserve' to have things we can not afford. The media has glamourized consumerism. Credit cards are bondage and every time we make a purchase on credit card, our work is not to improve our lives, instead, it is to pay a debt! Thats no fun! Undisciplined spending is the 'in' thing!

My suggestion? Learn a business and work for yourself. Its not easy and there is no guarantee of success. But if you are persistant, the lean years will one day prosper into a great business and a great new life for you.
Mexican Posted: 2:30 PM On February 6, 2009
whats it to you man why does it even matter that minorities run the industries and are able to network on a whole other level one that you cant even imagine being thats why we're buying up all the realestate isnt it
Spanky Posted: 9:44 PM On January 29, 2009
All Obama's stimulus plan does is put the illegal aliens back to work as I have yet to see a whiteman or blackman working concrete on our Oklahoma and Texas roadways !! The problem is that the Goverment does not punish companies who HIRE them !! It amazes me how the police can tell if you failed to pay a ticket in another state however our US Govt. / Internal Revenue can not advise a business that the illegal aliens S.S. # is not valid - P.S. They sell fake social security cards at the flea market in Dallas for $ 25.00 - I have personally seen them and they look the same as mine however their's is not valid and I proudly can say mine is !!
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