Launching a business on the side

Paula Conway only needed $3,000 to launch her Westport, Conn.-based travel information web site ConwayConfidential. While she didn't have enough cash on hand to pay for the site, she did happen to have plenty of sugar, flour and icing.

Rather than ask friends and family to hand her some cash, Conway sold them cupcakes — and the side business swiftly grew. “It just sort of happened,” she says. “Knowing that I needed money for the site, I started to wonder: Would they pay for them?” She says family, friends and neighbors were glad to hand over a dollar or more per cupcake. She even managed to cater a few parties with her cupcake creations. Within six months, Conway met her financial goal.

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