Selling ad space one pixel at a time

When Dushyant Bhatia co-founded Blogertizeworld.com (formerly the site was known as Blogertize.in), an online portal that allows users to search blogs, he decided to try his luck at a unique fundraising strategy that he had seen on a marketing web site called the Million Dollar Homepage. The idea: Raise cash by selling blocks of ad space on Blogertizeworld.com's web page called "pixel blocks."

The entrepreneur, who is based in Mumbai, India, decided to pitch the idea to the community the site was serving — bloggers. He asked them to buy a three-year block of space on the site for $15 to $150. So far, the site has raised $55,000 from the block sales. Bhatia says he plans to reinvest about 70% of the proceeds into the creation of an online shopping portal, an ad exchange network and quizzing and contest portals.

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