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technology: BlackBerry vs. iPhone: A Battle of Small-Biz 'Apps'

technology

BlackBerry vs. iPhone: A Battle of Small-Biz 'Apps'

May 7, 2009
SMARTPHONES PROMISE ALL of the capabilities of the Internet in the palm of your hand. For small-business owners, that means the potential to manage their daily interactions with clients and move merchandise from wherever they're located.

But which smartphone is the best?

Both Apple (AAPL) and Research in Motion (RIMM), the creator of the BlackBerry, want you to think that they have the answer — and they're making some big plays aimed at small-business owners. The pitch: That the capabilities of each of their devices — whether it's the iPhone 3G or the BlackBerry Curve — can be expanded exponentially through so-called "apps," downloadable applications that have been reconfigured to work with mobile devices. Apps allow business owners to process a credit-card transaction, track a package or create an invoice from their phone.

Apple, which launched its app store 10 months ago and recently celebrated its billionth app download, launched an advertising blitz last month that claims its iPhone has an "app for everything" that a business person could want. BlackBerry has been a little slower to embrace app-mania. It just launched its BlackBerry App World a month ago.

Elizabeth Robinson, president of Volume Public Relations in Centennial, Colo., was a faithful BlackBerry Pearl user for a year and a half, but after seeing the wide range of business apps on the iPhone she decided to make the switch. (With more than 1,000 available apps on BlackBerry App World, Research in Motion currently falls considerably shy of the iPhone's 35,000 apps — 1,840 of which are geared toward business customers.) The AP Mobile News Network app delivers news faster — and gives Robinson a leg up on the competition, she says. And Apple's Keynote Remote application lets her view presentation notes and slides. “Why lug around an expensive laptop for a presentation when you can do it from your iPhone?” she says.

Beyond the number of applications, however, small-business owners need to consider the device's ability to handle business needs, says Rob Enderle, principal analyst at the Enderle Group, a San Jose, Calif.-based technology research firm. "Apple’s iPhone is still mostly a consumer-based product and isn't approved by many corporations," he says.

To cut through the hype and the disparity in app selection, SmartMoney decided to find out which apps work best for small businesses — and on what devices. We canvassed the app stores for the most intriguing small-business-oriented downloads, talked to device owners about how they are using their smartphones and talked to tech experts.

Last 5 Comments
honestabe Posted: 8:57 AM On May 28, 2009
The people here who say they have had a iPhone and then went back to the blackberry are probably inventing their experiences. I do have both - my work supplies the Blackberry, and the Blackberry is MUCH more tedius to use. There isn't anything I prefer to do on the Blackberry - typing on the iPhone is easier. If you are someone who has mastered the Blackberry keyboard, of course it will take you a little time to become as good on the iPhone.
dtue57 Posted: 2:22 PM On May 11, 2009
I'm with the professor. I had (have) an I-phone. Tried it twice but returned to the Curve; Iphone doesn't compare with the Blackberry for ease of use - I can do everything in one hand and without dropping the phone. I love the Apple apps but they aren't worth the trade off.
fabian Posted: 10:27 PM On May 9, 2009
i had a 'Palm smart phone' it sucks ,my blackberry howerever is wonderful
Justin Sane Posted: 2:28 PM On May 9, 2009
I realize this is a face-off between BlackBerry and iPhone but what about Palm. Weren't they around LONG before these two dumbphones decided they wanna be like the true smartphone which is Palm? And doesn't Palm have more applications than both of these knock-offs combined. When I wanted a smartphone I went to the original and the best. Not either of these 'knock-offs'. I'm just saying...
Justin Sane Posted: 2:27 PM On May 9, 2009
I realize this is a face-off between BlackBerry and iPhone but what about Palm. Weren't they around LONG before these two dumbphones decided they wanna be like the true smartphone which is Palm? And doesn't Palm have more applications than both of these knock-offs combined. When I wanted a smartphone I went to the original and the best. Not either of these 'knock-offs'. I'm just saying...
Justin Sane Posted: 11:05 AM On May 9, 2009
I realize this is a face-off between BlackBerry and iPhone but what about Palm. Weren't they around LONG before these two dumbphones decided they wanna be like the true smartphone which is Palm? And doesn't Palm have more applications than both of these knock-offs combined. When I wanted a smartphone I went to the original and the best. Not either of these 'knock-offs'. I'm just saying...
Xavier Posted: 7:59 PM On May 8, 2009
Has anyone checked who is Enderle? I have and he seems to be a one man shop and not very credible....
Ron Posted: 6:26 PM On May 8, 2009
AP News is vaialble for BB as well...
re: ProfessorDJF typing Posted: 4:48 PM On May 8, 2009
This used to be a much talked about issue with the iPhone. Yet most who live with it a few days get the hang quickly -- you ultimately just need to trust the auto-check, and it ceases to be an issue. Personally, I can type faster on the iphone than on a Blackberry, and I prefer the over size display and plethora of applications: both fun and productive.
Z Posted: 3:42 PM On May 8, 2009
I am just waiting for my Blackberry contract to finish. IPHONE looks much cooler than BB............no wonder IPHONE is the winner.
ProfessorDJF Posted: 3:16 PM On May 8, 2009
I cannot believe that the author of this article failed to realize the most fundamental advantage of the Blackberry over an Iphone. The Blackberry has a REAL, PHYSICAL Keyboard. That trumps all of the application advantages, in my book. I've tried Iphone over and over and cannot get the touch keypad to work correctly. And to do what I need to do with it I need to type quickly and accurately.
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