A TWICE-YEARLY technology showcase has attracted a smaller group of entrepreneurs, but demonstrators this week are plowing ahead with new products and services – most aimed at saving people time and money.

A unit of Citrix Systems Inc., for example, is using the Demo conference in Palm Desert, Calif., to introduce a Web service to help users record and edit presentations or other sequences of actions and sounds created on their computers. The GoView service, expected to be offered in a free test version Monday, can create copies of online meetings, which save on travel costs – and could serve as a YouTube-like repository for all kinds of computer-based demonstrations, said Brett Caine, general manager of the Citrix Online unit.

A San Francisco start-up called Home-Account Inc., meanwhile, is responding to recent turmoil in the mortgage market with services to help people analyze their home loans, evaluate refinancing options and improve their credit scores. Mark Goldstein, the company's chief executive, stresses that it never takes fees from banks or mortgage bankers, and plans instead to charge a $9.95 monthly membership fee.

Zuora Inc., a Redwood City, Calif., specialist in online billing services, is unveiling an add-on service for Facebook Inc. that helps developers of software applications for the social-networking service charge monthly subscription fees.

The three companies are among initial presenters at the Demo conference that runs Monday and Tuesday. One session Monday is titled "Doing More with Less," and another is called "Stimulating the Economy."

"Everything is being refocused on boosting revenue and cost cutting," said Chris Shipley, the show's executive producer.

Those goals hold true for new offerings at the show as well as reactions of potential exhibitors to the recession. Indeed, some start-ups are going out of business or cutting back on spending to the point that paying to exhibit at Demo is an expense they can't afford, Ms. Shipley said.

The show, operated by International Data Group, is expected to draw about 40 exhibitors, compared with 70 at the last event in September. Organizers expect about 500 attendees compared with 750 at the previous event.

Many of this year's offerings are designed to make communications more efficient. A start-up called Cc: Betty Inc. is trying to help email users track and organize the typical swarm of messages that arrive about a work project or other topic. Just copy a mythical assistant called Betty in the address field, and related messages, photos, maps and other data are grouped together in a special Web mailbox that a group of workers can share, said Michael Cerda, the company's chief executive.

Another focus is application programs for Apple Inc.'s iPhone and other hand-held communicators. Promptu Systems Corp., for example, is demonstrating a program called ShoutOut that lets users dictate text messages rather than typing them out on the iPhone's touch screen.

While hardware isn't a major focus of the show, chip maker Qualcomm Inc. is using Demo to give an update on a display technology called Mirasol that uses very low power and is viewable in bright sunlight – important attributes for cellphones and other mobile devices. The San Diego company will show off two new devices that use the technology, a cellphone from Taiwan-based Inventec Corp. and a device from a Korean company called G-Core Co. that calculates the range of golf shots.

In one of the most unusual offerings, an entrepreneur named David Jacobs is describing a new version of software that was inspired by his struggle to find an organ donor when his kidneys failed. His start-up, called Silverstone Solutions Inc., has been working to help hospitals speed the process of matching patients with compatible living donors of kidneys – a tough mathematical problem that involves screening test results for blood types, antigens, age and other factors that could cause the body to reject a donated organ.

Mr. Jacobs said the system has already been used by a San Francisco hospital to match 23 pairs of donors and recipients, and he hopes to offer it to other institutions.

Write to Don Clark at don.clark@wsj.com